Tag: Adidas

  • There is a furor over Nike splits with Kyrie Irving.

    There is a furor over Nike splits with Kyrie Irving.

    Adidas has announced that it will end its partnership with rapper Kanye West. “Ye’s recent comments and actions have been unacceptable, frightening and dangerous and they violate company’s values of diversity…inclusion,” Adidas said in a statement. Earlier, Kanye had tweeted that he didn’t agree with a documentary about Jews, which was deemed antisemitic by Anti-Defamation…

  • Nike has suspended its relationship with Irving.

    Nike has suspended its relationship with Irving.

    Adidas has terminated its partnership with rapper Kanye West after he made anti-Semitic remarks on a documentary. In a statement, Adidas said it “does not tolerate antisemitism and any other sort of hate speech” and said his recent comments were “unacceptable, hateful and dangerous”. It added that they violated its “values of diversity and inclusion,…

  • What will the end of yoy mean for Sneakerverse?

    What will the end of yoy mean for Sneakerverse?

    Several companies, including Gap, TJ Maxx, and Adidas, have refused to sell Yeezy products after rapper Kanye West legally changed his name to Ye. “There really are no good options for this distressed brand that sat somewhere between prestige and luxury,” Burt Flickinger, a retail expert, said. Adidas has stated that it will not pay…

  • Ye took to social media after his account was restricted because of antisemitic posts.

    Adidas has announced that it is ending its partnership with Kanye West after the rapper made anti-Semitic comments. Earlier this month, Ye was suspended by Twitter after he tweeted, “I don’t want to die for people of colour.” Adidas said that Ye had violated its values of diversity and inclusion. Earlier this month, Adidas launched…

  • The partnership with West was terminated by Adidas.

    Adidas has dropped Kanye West as a brand ambassador after the rapper’s remarks on Jews and anti-Semitism. The German sports goods maker said, “Adidas is deeply disturbed by the unacceptable comments made by Kanye West.” “We can’t afford to be complicit in such behaviour,” Adidas added. West has been associated with Adidas since 2013 when…

  • Do you want to destroy it, make it better, or export it?

    Adidas has said it will release additional information about the financial implications of dissolving its partnership with Kanye West in its upcoming earnings report. Adidas signed West’s brand away from Nike in the middle of the last century. This comes after Ye had said that Adidas can’t “drop him because he doesn’t like them” and…