The Story of Adidas and the Dissolution of the Adidas-Welsh-Ye-Product & Talent-Atmosphere Partnership

The sportswear maker said it did not tolerate hate speech and that his recent comments were unacceptable and dangerous. The company that Adidas is a part of said they violated the company’s values.

Adidas moving away from Ye is his latest fallout in the business world since he began unleashing his inflammatory comments. The Balenciaga fashion house has ended its relationship with him and Hollywood talent agency Creative Artists Agency also dumped him.

Adidas has partnered with West since 2013, when the company signed his brand away from rival Nike. In 2016, Adidas expanded its relationship with the rapper, calling it “the most significant partnership ever created between a non-athlete and an athletic brand.”

Adidas stock fell in Germany. Adidas said it will release additional information about the financial implications of dissolving its partnership with Ye in its upcoming earnings report on November 9.

The list of brands distancing themselves from West is growing. On Monday, the talentagency dropped West as a client, after publicly cutting ties with both Vogue and Balenciaga. Production company MRC said that it’s shelving a documentary on West.

The saga of Ye, not just with Adidas but with brands like Gap and Balenciaga, underlines the importance of vetting celebrities thoroughly and avoiding those who are overly controversial or unstable,” wrote Neil Saunders, managing director of GlobalData in a note Tuesday.

There’s room for some tension in fashion, but it must never cross the line of decency and basic respect for humanity. He said brands that fail to heed this will get stung, especially if they become overly reliant on a difficult personality.

The German sportswear giant whose partnership with an ex-rapper, Jesse Owens, escalates tensions between young black people and criminal justice

Ye’s nearly decade-long partnership with the German sportswear giant helped make the rap superstar a billionaire and vaulted his Yeezy branded sneakers to a global audience.

“Ye’s recent comments and actions have been unacceptable, frightening and dangerous and they violate company’s values of diversity and inclusion,” the company said in a statement.

The company is the latest to isolate Ye in the wake of a string of incendiary remarks, including that slavery was a choice and a leaked interview between Ye and Fox News host Tucker Carlson, in which he said, “I’d prefer my kids knew Chanukah than Kwanzaa, at least it would come with some financial engineering.”

Brothers Adolf and Rudolf Dassler had been members of the Nazi party and toward the end of World War II, their shoe factory was converted into a munitions plant for the war effort.

The two had started manufacturing footwear, including spiked shoes, in Bavaria during the 1920s and were propelled to international fame after the 1936 Olympics in Berlin, where legendary Black U.S. sprinter Jesse Owens won four gold medals wearing a pair of track spikes from the Dassler brothers.

An acrimonious rift between them led to the two splitting off: Adolf Dassler, known as Adi, founded Adidas in 1949. The brother who went by Rudi started a rival shoemaker that moved across the river.

Under German law, inciting hatred against people of a certain race or religion, including denying the Holocaust and spreading Nazi propaganda, is criminalized and can be punishable with prison time.

Ye made an announcement about purchasing Parler, a company that promotes conservative politics on social media, in a move that puzzled tech watchers. The transaction has not yet been made public.

The rapper wants to build his own Yecosystem which will include factories and retail stores as a way of living separate from the corporate world.

The Brooklyn Nets, Kyrie Irving, and the Anti-Defamation League — a Call to End Anti-Semitism

Kyrie Irving and the Brooklyn Nets announced on Wednesday that they will both donate $500,000 towards anti-hate organizations after the point guard tweeted a documentary deemed to be antisemitic last week.

Irving apologized to Jewish families and communities who were hurt by his post. “I initially reacted out of emotion to being unjustly labeled Anti-Semitic, instead of focusing on the healing process of my Jewish Brothers and Sisters that were hurt from the hateful remarks made in the Documentary.

I take responsibility for the negative impact of my post on the Jewish community. I don’t think everything in the documentary is accurate, or reflects my morals or principles.

“I am a human being learning from all walks of life and I intend to do so with an open mind and a willingness to listen. So from my family and I, we meant no harm to any one group, race or religion of people, and wish to only be a beacon of truth and light.”

Earlier this week, NBA analyst and Basketball Hall of Famer Charles Barkley said he thought the league “dropped the ball” on Irving and that he believed Irving should have been suspended.

Nets general manager Sean Marks told reporters on Tuesday that discussions were happening behind the scenes about Irving’s actions.

We will continue to call out the use of anti-Jewish stereotypes and tropes as we work toward a world without hate.

The CEO of the Anti-Defamation League said the best way to fight antisemitism is by confronting it head on and changing hearts and minds.

Kanye West, the Nets, and the End of the NBA Basketball: A Remark on the Final Suppressed NBA Point Guard Kennye Irving

Kanye West, who has been criticized following antisemitic remarks on social media and in interviews, showed his support for Irving, tweeting a picture of the guard on Thursday.

He had said he would go to death con 3 on Jewish people. He also ranted in an Instagram post about Ari Emanuel, CEO of the talent agency Endeavor, referencing “business” people when he clearly meant Jews.

That was the last straw for the Nets, who suspended him. Irving posted an apology on his account for not telling the truth when he said he disagreed with the documentary’s content.

When asked Friday if there was any consideration of releasing Irving from the team, Nets general manager Sean Marks told reporters, “No. Not at this particular time.”

“There is going to be some remedial steps and measures that have been put in place for him to obviously seek some counseling … from dealing with some anti-hate and some Jewish leaders within our community,” Marks said. We’ll evaluate and see if this is the right opportunity to bring him back, and he’s going to have to sit down with them.

The NBA star point guard issued an apology hours later on his verified Instagram account, in which he said he takes full accountability for his actions.

Nike reloaded: Irving apologizes for revealing antisemitism in a Brooklyn nets player’s tweet about a film

Nike has ceased its business relationship with Irving, after the Brooklyn Nets player caused a furor by sharing a link to a film containing antisemitic material.

Irving posted a tweet — which has since been deleted — last week with a link to the documentary “Hebrews to Negroes: Wake Up Black America,” which includes Holocaust denial and conspiracy theories about Jews. In a contentious postgame interview session last Saturday, Irving defended his right to post what he wants.

Brooklyn’s Sean Marks said earlier that Irving’s apology was a step forward, but many other steps will need to be taken before he can play again.